

F.L.W is a staunch believer in the place of the machine in the arts, he believes it will accomplish more than man has ever succeeded with his two hands.
William Morris understood the potential use of the machine but tried to limit its role to a utensil that can be controlled y man.
(John Ruskin- moralist, British art critic, early 19th cent.)
F.L.W appreciates William Morris's' attempt to keep the machine subjugated to man, but he feared the machine will take over the craft. He agrees that the machine has hurt art & artists , but it is also a democratic tool- approachable to a wide range of people.
He mentions Architecture as an example of traditional art form, and printing as a 'machine made' art form.
In every period the artist had tools, the machine is the tool of the new age.
The contribution of the machine to man eases his work, prolongs his life and therefore the most democratic.
The fact that the machine can reproduce art objects effortlessly on one hand makes art available to everybody, on the other hand it belittles art.
Simplicity- makes a point that what W.Morris strives for – simplicity in art which is also a feature of the machine.
Simplicity is not only negation of detail but a well thought program/purpose. As an Example F.LW mentions wood carving works, which he feels spoils the woood and works against its natural qualities of color, natural markings, and texture, while the machine avoids mal treating the wood.
The writer describes a city that a machine contributes to building it, and compares the city to a human body. He praises the modern city and the role of the machine making it.He praises the technology formatting possible, transformation of information from one part of the world to the other- machine dependent.
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