Art Nouveau in Vienna was known as the Secession style. Adolf Loos was initially part of the The Vienna Secession (Union of Austrian Artists, or Vereiningung Bildender Künstler Österreichs) formed in 1897. The first president of the Secession was Gustav Klimt. In 1903 two other members of the Secession group, established the Wiener Werkstätte (Vienna Workshops), which emphasized the important role of craftsmanship and an integrated approach to the design of interiors. The Wiener Wekstätte - the Austrian version of the British Arts and Crafts Movement!
Vienna Secession Building
The Secession building in Vienna was built in 1897 by Joseph Maria Olbrich to accommodate the exhibitions of the Art Nouveau group secession which included the leading artists and architects of the era
Art Nouveau style building in Vienna
1893 to1896 Loos travels and worked as a mason and floor-layer in the U.S., where he became enamored with the efficiency of American architecture. In particular, he comes to admire the work of Louis Sullivan (Frank Lloyd Wrights mentor), who constructed the first steel framed building (1891) and is credited with coining the phrase "Form Follows Function". In his writing “Ornament and Architecture” (1892) he said “I shall say that it would be greatly for our aesthetic good if we could refrain entirely from the use of ornament for a period of years in order that our thought might concentrate acutely on the production of buildings well formed and comely in the nude”. This for sure was an inspiration to Loos ideas in "Ornament and Crime" (1907).
Sullivan's Wainwright Building in St- Louis
Goldman & Salatsch Building in Wien - by Adolf Loos in 1909-1911
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