Who Are You Johann Wolfgang von Goethe?

While reading Ornament and Crime (1908)by Adolf Loos and Art and Industry (1935) by Hebert Read- I noticed that the German writer Goethe was referred to by both writers. 

Loos writes in reference to clerical gentlemen, "Man had gone far enough for ornament no longer to arouse feelings of pleasure in them... And I said: See, Goethe's deathchamber is finer than all Renaissance splendour and a plain piece of furniture more beautiful than any inlaid and carved museum pieces. Goethe's language is finer than all of the ornaments of Pegnitz's shepherds (288)."

While writing about Josiah Wedgewood as an industrial genius, Read introduces the comparison drawn by the German poet and philosopher Novalis between Wedgewood and Goethe. "Goethe, he said is the completely practical poet. "His works are like the Englishman's wares-extremely simple, neat, convenient, and durable. He has done for German literature what Wedgewood did for English art. He has, like the Englishman, by virtue of his intelligence, acquired a fine taste, which taste is economic in nature. Both men go together very well, and have a near affinity in the chemical sense (40)."

I felt out of the loop for my ignorance to this well respected man. Due to lack of time forgive my using Wikipedia as my primary source for the biography of Johann Wolfgang von Goethe!

Johann Wolfgang von Goethe (German pronunciation: [ˈjoːhan ˈvɔlfɡaŋ fɔn ˈɡøːtə]  ( listen), 28 August 1749  – 22 March 1832) was a German writer and, according to Gregory Maertz, "Germany's greatest man of letters… and the last true polymath to walk the earth."^[1] Goethe's works span the fields of poetry, drama, literature,theology, philosophy, humanism and science. Goethe's magnum opus, lauded as one of the peaks of world literature, is the two-part drama Faust.^[2] Goethe's other well-known literary works include his numerous poems, the Bildungsroman Wilhelm Meister's Apprenticeship and the epistolary novel The Sorrows of Young Werther.

Goethe was one of the key figures of German literature and the movement of Weimar Classicism in the late 18th and early 19th centuries; this movement coincides withEnlightenment, Sentimentality (Empfindsamkeit), Sturm und Drang and Romanticism. The author of the scientific text Theory of Colours, his influential ideas on plant and animal morphology and homology were extended and developed by 19th century naturalists including Charles Darwin.^[3][4] He also served at length as the Privy Councilor ("Geheimrat") of the duchy of Weimar.

Goethe is the originator of the concept of Weltliteratur ("world literature"), having taken great interest in the literatures of England, France, Italy, classical Greece, Persia,the Arab world, and others. His influence on German philosophy is virtually immeasurable, having major effect especially on the generation of Hegel and Schelling, although Goethe himself expressly and decidedly refrained from practicing philosophy in the specialized sense.

Goethe's influence spread across Europe, and for the next century his works were a major source of inspiration in music, drama, poetry and philosophy. Goethe is considered by many to be the most important writer in the German language and one of the most important thinkers in Western culture as well. Early in his career, however, he wondered whether painting might not be his true vocation; late in his life, he expressed the expectation that he would ultimately be remembered above all for his work on colour.

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